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Why UX deserves a seat at the Executives table
In this Breakfast Session we focus on User Experience (UX). We’ll show that UX and UI design isn’t simply organising lay-out and adding colours. Great design drives business value.

Whether you’re using a B2B product or a consumer app, all users are people. We all prefer fun and polished experiences over experiences that have you plowing through data in a spreadsheet that looks like you’re back in 1999.

It’s proven multiple times that businesses who invest in pursuing great design, achieve greater success, and achieve it faster.

Julien Grégoire and Tom Hendrickx from our UX Design team will talk about getting to know your users through research and testing, using design thinking to win by failing fast, common design pitfalls and how to avoid them, and most importantly how you can apply this to your business.

They will touch on some interesting cases and show you our own experiment into the worst possible user experience ever: userinyerface.com. Just to show how bad things can get when users are led into a labyrinth where they are forever lost.

And then you are welcome to fire away your questions. Just reach out to Julien or Tom via the Chat.

Oct 28, 2021 08:30 AM in Brussels

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